Responsible Product and Service labelling CAT strives to enhance its products and services for mobile phones and 3G high speed wireless internet under the brand “my” at 850 MHz and 4G at 1800/2100 MHz. It aims to quickly cater to customers’ demands and the constant changes in online communications in all service areas nationwide. Marketing Communications Information on CAT products and services is disseminated through advertisements which contain clear details and are in compliance with regulations and requirements of the oversight body (Office of The National BroadcastingandTelecommunicationsCommission).Itistoensuremobilephoneusers’highestbenefit,byproviding quality services, whether audio or visual. The Company used commercials to communicate its services namely my by CAT, CAT internet, and CAT datacom through the various communication channels frequently used by customers and target groups, such as Providing information in brochures, focusing on services and including contact detail for further information and service requests. Sharing news for public relations through the target group’s media channels, which are mainly online media and printed media. The content focuses on correct and relevant information about services for the customers. Marketing activities consist of organizing/co-organizing seminars and exhibition booths to provide useful information, with officers present to answer any questions or give advice on various services. Providing information through personal selling and tailoring the products and services as appropriate to customers’ business uses to ensure the value for money when using our services given the different budgets. Providing information through communication materials such as brochures, leaflets, and booklets, while focusing on business development solutions and services useful for customers. Conducting marketing events by organizing/co-organizing seminars and exhibition booths to provide useful information about services, with officers present to answer any questions or give advice on using data communication systems and relevant services for businesses. 113 Sustainable Development Report 2017 CAT Telecom Public Company Limited